|
Advertising Age - Agency News
|
|
|
-
McGarryBowen Takes Advil's $80 Million Creative Account
NEW YORK (AdAge.com) -- McGarryBowen has nabbed creative duties for Pfizer pain-reliever brand Advil brand's $80 million advertising account, according to people familiar with the situation.
-
MasterCard Consolidates Media at Universal McCann
NEW YORK (AdAge.com) -- MasterCard is ending its 15-year relationship with the agency that helped it launch its "Priceless" campaign, Omnicom Group's GSD&M Idea City, and consolidating its U.S. media-planning and buying business with Interpublic Group of Cos.' Universal McCann. The move unites MasterCard's creative, media, PR and digital accounts under the Interpublic umbrella.
-
Eric Silver Becomes Majority Owner of Amalgamated, New York
NEW YORK (AdAge.com) -- Eric Silver is trading in big-agency life to run a small, indie shop. The former top creative at Omnicom Group's DDB is taking a majority ownership stake in 34-person Amalgamated, New York, and will serve as its chief creative officer.
-
Holding Cos. Clean House, Consolidate Agencies to Gain Efficiency, Scale
NEW YORK (AdAge.com) -- This summer, agency holding companies kept busy with a bit of housekeeping. Omnicom Group, WPP, Interpublic Group of Cos. and MDC Partners in the past few months have all streamlined the number of individual shops and agency offices sitting under the same umbrella -- sweeping underperforming entities under their stronger siblings and combining agencies to create scale and expand geographic footprint. And it's not over: CEOs of those companies and observers say there's more to come this year.
-
Publicis Is Falling Short on Ad Pact With Microsoft
NEW YORK (AdAge.com) -- Publicis Groupe is having trouble meeting its media-spending commitment to Microsoft, according to several people familiar with the situation. The third-largest agency-holding company entered into the commercial agreement last summer when it bought digital agency Razorfish from Microsoft. Execs put the commitment at "a couple hundred million dollars" annually for ad inventory.
-
Under New Owner, Burger King May Spend More on Marketing
NEW YORK (AdAge.com) -- The $4 billion sale of Burger King to 3G Capital Management this week doesn't mean flip for McDonald's firmer-than-ever position as the No. 1 burger chain. But it does present an opportunity to steal back at least some of the share ceded in the past couple of years to the Golden Arches as well as fast-feeders like Wendy's, Subway and Domino's.
-
Rockfish Taps Two P&G Execs to Open Cincinnati Office
BATAVIA, Ohio (AdAge.com) -- Two Procter & Gamble Co. marketers are joining Rockfish Interactive to form a Cincinnati branch of the fast-growing Northwest Arkansas-based digital agency, giving a shop that counts behemoths Walmart Stores and P&G among its clients an additional foothold as it seeks to double headcount for the second year in a row.
-
Tabasco Up for Review After 24 Years at TracyLocke
NEW YORK (AdAge.com) -- After a 24-year relationship with Omnicom Group's TracyLocke, the owner of Tabasco, McIlhenny Co., is inviting agencies to pitch creative ideas for its popular hot-sauce brand.
-
Red Bull Reviews U.S. Media Business
NEW YORK (AdAge.com) -- Energy drink marketer Red Bull is close to wrapping a review for its $50 million U.S. media planning and buying account, according to executives familiar with the situation.
-
Havas Reports Revenue Up 1.8% in First Half on U.S. Growth
LONDON (AdAge.com) -- Havas Group reported organic revenue growth of 1.8% in the first half of 2010, boosted by 2% growth in the second quarter. WPP and Aegis Group recently reported somewhat higher organic revenue growth for the first half.
|
